Posts Tagged ‘new york city’

Doughnut Plant

As most of you know by now, besides coffee, sweet food and treats hold a very dear place in my heart. Cupcakes, pies, cakes, ice cream, cookies, brownies…everything. I love it all. I’m sure that this love stems from a long line of baking and cooking talent than runs in my family. Before I was born, my grandfather owned and ran a bakery back in North Carolina. In addition to selling everything that I mentioned above. he also (from what I hear) made some of the absolute best doughnuts around. Piping hot, flavors bursting in your mouth at every bite and always fresh are some of the words that family members and friends use to describe their experience at my grandfather’s bakery. To this day, I truly wish that I could experience it. I’m sure I’d be writing a Crawl on it!

In addition to loving anything with large quantities of butter and sugar, and the slightest touch of personal nostalgia attached to it, I decided to try out Chelsea’s new doughnut shop, Doughnut Plant. Although new to the neighborhood, Doughnut Plant also has a location on the Lower East Side which I have had the extreme pleasure in trying a few years back. Truly amazing. Amazing! Deciding to explore this new location on 23rd Street between 7th and 8th Avenues, it was clear that what I was about to taste would be no exception. The outside of the doughnut shop already showed me that I would be in for something wonderful. The black and white tiled entrance, the sandwich board sign calling out the day’s specials (today was an interesting-sounding Green Tea Doughnut which I did not brave myself enough up to try), and the beautiful floor-to-ceiling windows giving me a sneak peek into the fabulous shop inside. Walking inside it’s clear that the theme of a “doughnut plant” is carried through well. Wrought iron lamps hanging from the ceiling, a beautifully designed iron bar and just an all around industrial look give this place that plant/factory feel. Although it may not sound all that welcoming and comfortable, the smells and the tastes of the round (and square!) delicacies more than made up for any lack of comfort. Another theme carried throughout the store incredibly well (obviously) is that of the shape of the doughnut. From the traditional round shape to the more modern square, they are found throughout. From the wall pillows to the roped-off line stands to even the seats and booths, they were everywhere. The booths in particular were of utmost interest to me. It looked as if the initial bench was constructed of cement, overlaid with painted and glazed ceramic doughnut shapes (check out the picture on the left). Honestly, the decoration and clear thought that went into the design of Doughnut Plant was outstanding.

Now, onto the food!! It was incredibly difficult for me to refrain from ordering one of every last doughnut on the menu, but because I don’t have 25 hours in the day to workout at the gym to make up for it, I had to hold back. Sadly. The thing with the Doughnut Plant that you may or may not know is that their menu of available flavors can change daily. One day your favorite flavor will be there (or sold out) and another day it just might not have been on the docket. Because I had been there before, I did have a favorite: the Carrot Cake Doughnut. I mean, do I need to say more than that? Carrot cake batter, a ring of cream cheese icing piped throughout and drizzled in a light sugary syrup are the makings of this fabulous little treat. Unfortunately for me, they were already sold out. But lucky for me on the other hand, I like everything with butter and sugar (remember?) so I was easily able to substitute it for another. Today’s flavor happened to be a Vanilla Bean. You’re probably asking why I would pick such a plain flavor. Well I wanted to be able to focus on the craftsmanship of the “original” so that I could better judge the others at a later time. I definitely was not disappointed. Tasting what I would only be able to imagine my grandfather’s tasting like, the Vanilla Bean was just the right amount of sugary and cakey dough smothered in icing. Smothered. And, to be honest because I can’t lie to my readers, I went up for seconds. That’s right. Seconds. And what, do you ask, I went for? Well, the Peanut Butter and Jelly Doughnut. This was square-shaped, peanut butter dough, covered in bite-size peanuts and piped full of jelly. Ummm, amazing. Do I really need to say more about it? And because this is technically The Coffee Crawl, I did have coffee, although this really should focus on the out-of-this-world doughnuts. The coffee unfortunately was a bit burnt tasting and not very hot.  It was a little disappointing, but mainly because when I think doughnuts I also think coffee. What sounds better than a fresh-from-the-oven doughnut and a bold, fresh cup of coffee?

Despite that slight negative remark, Doughnut Plant was fantastic. From the moment I walked through its front doors I remembered what I once loved about its Lower East Side location. I also was able to try to catch a bit of the nostalgia in thinking about my grandfather’s bakery. In one respect I was sorry that I was never able to experience it, but in another it’s great that a place like this exists in Manhattan.

Think Coffee – West Village

Happy 2012 my caffeine-addicted coffee crawlers! I know it’s been quite some time, (read: way too long) since my last java journey, but I’m finally back in action. It’s no excuse, but 2011 turned out to be an incredibly busy year for me, which temporarily pried me away from my duties at hand. Well enough of looking at the past, let’s get to the present and future. And what better way to do this than at Think Coffee in the West Village.

Located at 73 8th Avenue and 13th Street it’s practically in my backyard (if I didn’t live in New York City and actually had some grass and something more than the ‘concrete jungle’ to call a backyard). Some of you reading this, if you venture out to try this shop, may recognize its location. This building was the former nightclub Mansion. I myself never had the chance (opportunity?) to check it out, as it was much before my time as a New Yorker. Being who I am, however, I would much prefer a coffee shop to a nightclub in my neighborhood any day. Carrying on. It’s actually quite gorgeous here and I can still see the remnants of a nightclub atmosphere pervading the space: high railings where partiers would have placed their drinks as the people-watched, tall almost 13 foot ceilings, great acoustics, and massive. Yes, Think Coffee is probably three times the size of a normal city Starbucks location. The front 3rd of the coffee shop is dedicated to a small seating area complete with marble tabletops and beautiful leather sofas. The middle of the coffee shop is where the magic happens: espresso machines, coffee roasters, bean grinders and kitchen where food is prepared.  Their pastries and muffins are shipped in but items such as oatmeal, granola and sandwiches are made in-house. The back of the coffee shop is another seating area. From my experience thus far, not many people venture back there as it’s a little oddly arranged with a lot of awkward open space. If this place is to succeed, something needs to go down back there because the crowd isn’t that large that’s eating here and it’s simply wasted space.

Unfortunately like too many coffee shops in the area, as soon as I walked in this morning I was greeted by blasting rock music and an unfriendly staff. I’m not sure why this atmosphere and attitude is prevalent at far too many businesses. It really does nothing to bring back customers in my opinion. I mean, I completely understand that pouring coffee to the West Village community is the last thing anyone would want to do at 8AM on a Saturday morning, but at least pretend to enjoy it. I don’t know, that’s just my opinion. Signs are scattered around the space which call out 2 main points, one the at I love and one that is quite frustrating: “10% of after-tax profits from this Think Coffee are donated to Hudson Guild, which runs a variety of educational and other programs for youth, teens and seniors in Chelsea and surrounding neighborhoods.” This is absolutely fantastic and a great business move. Supporting local initiatives and charities is one way that will keep a neighborhood “family” coming back to support. The second glaring sign reads “Welcome, WE DO NOT HAVE WIFI please enjoy your CONVERSATION.” Yes, the bolded areas here are actually bolded on the signs. I get that having WiFi will create people lingering and taking up space, but come on, even my park and the Starbucks across the street from my apartment offer WiFi.

The coffee here was decent: a very light roast, not too strong or overwhelming flavor. They do however claim to visit the farms where the beans are grown and say that the use only farms and farmers that are environmentally and socially responsible, another factor that will keep this neighborhood coming back for more. “Organic” and “sustainable” are two hot descriptors that coffee drinkers of today love to see. I tried their 7-grain muffin as well this morning and found it quite enjoyable actually. I was expecting, being as it’s the “healthy” muffin, that it would be dry, lacking in flavor and just all around bland. Much to my surprise it was the opposite of all of that: moist and freshly baked-tasting with a delicious light crumb topping. I may actually come back for this again.

All in all, I give Think Coffee a so-so rating. There are just so many things they could do with the space that they just haven’t thought through yet. It’s a shame really, because the business is not picking up and they’ve been open for about 3 months now. Despite my lackluster rating, I hate seeing businesses be slow. Hopefully it will pick up for them. But if you’re in the neighborhood, do stop in and see for yourself the former Mansion nightclub-turned-coffee-shop. I will stop in for my muffin, but you will most likely find me across the street at the Starbucks where I can actually blog live on WiFi and not save it to publish later.

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